World Tourism Alliance Launched

Last night UNWTO Delegates attending the Gala Dinner for the UNWTO General Assembly at the New Chengdu Convention Center sponsored by World Tourism Alliance were treated to a special fun filled evening and Gala Dinner with delicious spicy Sichuan food.

The World Tourism Alliance is a new initiative launched last night by China with top name brand leadership organizations as founding members and executives including Taleb Rifai, UNWTO WTTC, USTOA – Chinese Style. The founder is Li Jinzao, Chairman of the China National Tourism Administration. Li Jinzao said: Today will surely be a historic landmark of world tourism development, as representatives from more than 100 countries met in Chengdu, Sichuan to witness the birth of a significant international tourism organization. I hereby declare: World Tourism Alliance (WTA), a comprehensive, non-governmental and non- profitable international tourism organization, is formally established.